Chapter 01
What is Trendwatching?
Outline. Replace with your notes from class.
Key ideas
- Signals, trends and fads
- Sources and methods for spotting trends
- Why it matters for decisions
Notes from class
Write here.
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Erasmus · EPHEC · Management · ERA120 · 5 ECTS
Trendwatching
Spotting the megatrends reshaping the world and what they mean for business.